When professionals are working by your
side, you can experience a boost in all your marketing efforts. But, do you
know that there are various marketing methods that you can use to promote your
business online? Well, the most basic duel in the marketing world takes place
between traditional marketing practices and digital marketing. Although digital
marketing is undoubtedly more effective, traditional marketing has its own set
of pros and cons that we will discuss below.
Differentiating Between Marketing Forms:
Traditional vs. Digital
The primary distinction between both types
of marketing is the mode of communication and medium that businesses use for
communicating their products and services to potential customers. In simple
words, traditional marketing prefers media like newspapers and magazines while
digital marketing prefers social media and websites.
Even though the world has grown accustomed
to online social lives and the internet as a means of communication, there are
various applications of traditional marketing. Some people still prefer reading
newspapers and magazines to find an escape out of the highly digital world. The
importance of some of the most popular magazines and newspaper companies
remains intact to date. Traditional marketing tools were a cornerstone in the
development of more advanced and highly sophisticated marketing methods.
With the same idea, digital marketing has
also surpassed boundaries in achieving greater customer attraction to
businesses explains Snir Moshe
Hananya. There are various advancements and developments of the internet
that have enabled a better outreach to customers. Did you know that digital
marketing encompasses the use of nearly all types of digital touchpoints of
your life to market goods and services to you?
Traditional Marketing: Pros and Cons
Due to the instant rise in internet usage,
most consumers are now responding more to various forms of digital marketing.
Therefore, most marketers often undermine the value and effectiveness of
traditional marketing. The rise of social media popularity and usage has also
impacted the day-to-day life of customers which is why most businesses tend to
go for digital marketing practices rather than making traditional marketing
efforts. However, if you hold your budget well within the boundaries set forth
by your online marketing company, you can make good use of traditional
marketing mediums as well.
The prime impact of widespread TV
introduction is no more because digital marketing is at large explains Snir
Moshe Hananya. Several traditional marketing mediums blend well with digital marketing
practices to attract more customers.
Here’s a list of those traditional
marketing mediums:
- Window signs and displays
- Direct mail
- Broadcasting
- Billboards, posters, etc. (Outdoor)
- Telemarketing
Pros
- There’s no point in arguing that billboard signs, window displays, and car posters are the most commonly known forms of marketing in the world. Therefore, traditional marketing is easier to comprehend.
- Newspaper and magazine advertisements are permanent. They remain there until being recycled which gives you plenty of opportunities and higher chances to get more attention from potential customers.
- Traditional marketing methods utilize sentimental mediums for promoting products and businesses. For instance, people remember beautiful billboards and window displays.
Cons
- There aren’t many measuring metrics to identify the level of success that a traditional marketing campaign has.
- It’s quite expensive to rent out billboards and window displays at the most expensive places, regions, and areas.
- It’s an indirect form of interaction that is ingenuous to most people
Digital Marketing: Pros and Cons
While there should be no introduction to digital
marketing, we all know that it comprises the entire internet and other forms of
digital touchpoints that we have incorporated into our lives. We are living in
a digital age that is surrounded by all forms of technologies and more to come.
More than half of the world’s population is lives on the internet. So, it makes
perfect sense for businesses to go after the internet and various forms of
digital techniques to acquire more customers for their business.
Truly, the real essence of marketing isn’t
about how many customers you acquired but rather how many channels you utilized
for reaching the right types of customers. With the help of digital marketing
methods, you can take help from a real digital marketing company as per Snir Moshe Hananya to reach more customers than before.
Here are the mediums that digital marketing
companies usually utilize for businesses’ goods and service promotions:
- PPC
- Affiliate marketing
- Content marketing
- Inbound marketing
- Email marketing
- Social media marketing
- Websites
- Search engine marketing
Pros
- There are multiple options for engagement including emails, social media platforms, online adverts, video content, and more.
- It’s quite easy to track the results and achieve a proper analysis of the success at hand through digital variables and calculations.
- It’s highly easy to target specific customer groups such as those with different ages, occupations, gender, and income.
Cons
- Constant adverts on digital platforms on the internet, especially social media can be seen as annoying.
- Digital marketing trends in social media, emails, and SEO techniques keep changing and advancing. This could be annoying for businesses as they have to keep adapting to change.
- The effects of digital marketing are less permanent because everyone is using them and trying to achieve higher exposure of their brand or business to customers.
Conclusion
In the fast-paced world that we live in
today where everyone seeks to compete with everyone, you don’t want your
business to stay behind on the trend. You should acquire the right digital
marketing services to place your brand among the top competitors on the
internet as Snir Moshe Hananya suggests. Nearly all activities on the internet
promote and market businesses in one or another. That’s why if you’re not widely
available on the internet, now’s the right time to do so. But, make sure that
you’re supported by a capable and advanced online marketing company.
Although there’s a ton of options out there
that can help you market your company, brand a proper image, and sell goods and
services, you should choose only the best. Snir Moshe Hananya suggests that venturing
into online business without a digital marketing company’s help is like not
venturing at all.